Food in the future
In the world today there are around 795 million people who are affected by hunger, and the numbers are still increasing. The reason for this is war and conflict. Having a stable framework for food production and safe access to food is an essential prerequisite for lasting peace.
Although Norway is not directly involved in conflicts related to the food situation, we have an international commitment to producing sustainable food and contribute to sustainable management and production of world food resources to safeguard world food security in the future.
In this context, the UN has drawn up sustainability targets. This is the global community’s work plan to solve the challenges we face. According to the United Nations forecasts, around 2050 people will be around 9.6 billion people in the world. To get enough food, it is estimated that world food production has to be increased by 60 percent. Therefore, all countries have the right and duty to produce their own food, and then it is necessary to use all available resources for food production and that production must be adapted to the natural conditions. In particular, this is important in view of the fact that the population now uses more than what is environmentally sustainable.
City and country
Today, more than half of the population lives in urban areas. With population growth, this is projected to increase to over two thirds by 2050. Despite the fact that cities cover only two percent of the Earth’s surface, they account for about 70% of the world’s CO2 emissions. Cities are thus big drivers of climate change. Cities are not in themselves a functioning ecosystem, they depend on the constant flow of external resources, such as water, raw materials and energy. MatPrat wishes to strengthen the understanding of the dependency between city and country. It is therefore crucial that the population and consumers become more aware and increase knowledge about the connection between nature, food production and climate in the future. Food production can no longer be seen as isolated from climate and the environment.
In global terms, we now face major climate challenges. In Norway, only 3 per cent of the area is suitable for cultivated land, but we have access to a large part of land that can be used for food production. This can be done through pasture, livestock and meat production. However, this is not problematic when we know that meat production is a contributor to greenhouse gas emissions. Food production is something that affects all of us, and MatPrat is actively working with challenges related to climate change based on Norwegian food production. This through raising the knowledge of food production and creating awareness among Norwegian consumers in terms of food. An important area is a reduction in food waste from consumers as well as retail, and reduction of production and supply chain losses.
Should we achieve the UN’s sustainability goals, it is crucial that everyone is contributing to their fields and that we together dare to take up the discussion of a better future.
MatPrat is the communication concept of the Information Office for Eggs and Meat and most known through the website matprat.no. We convey information and inspiration about food and cooking, as well as building knowledge about Norwegian food production.
MatPrat’s overall purpose is to increase the turnover and value creation of Norwegian eggs and meat, and we do this by building knowledge about the eggs and meat product as a natural part of a healthy and balanced diet. MatPrat is a brand-neutral actor, that is, we work with the product and not specific brand names.